Mads Frost, PhD, is a Post Doc at the IT University of Copenhagen (ITU) where he works in the Pervasive Interaction Technology (PIT) lab. Prior to this, Dr. Frost completed his PhD, centered around designing personal health technologies, with MONARCA as an example of this. His main research areas are human-computer interaction (HCI), Pervasive healthcare, Ubiquitous computing, Quantified Self (QS), and Personal Informatics. Additionally, Dr Frost is the Co-founder of Monsenso ApS, where he serves as the Chief Product Officer (CPO).